Why I built Unfazed

I've always loved coffee. The taste, the smell, the moment of calm before a busy day. But caffeine and I don’t get along. It leaves me on edge with a heart that won't stop racing.

When I finally cut out caffeine, everything changed. My anxiety eased. I felt more confident, more present, more myself. But I still wanted the coffee I loved.

That's when I started looking for a great decaf ready-to-drink option... and found almost nothing. Plain black cold brews. No lattes, no flavors, nothing shelf-stable you could grab on the go. Every option I actually wanted to drink was caffeinated.

So I built Unfazed. Because decaf drinkers deserve the same great coffee experience as everyone else. No sacrificing your sleep or your mental health.

All of the taste. None of the tizzy.