Why I built Unfazed
I've always loved coffee. The ritual, the taste, the moment of calm before a busy day. But caffeine was quietly destroying my mental health. I was anxious, overthinking everything, and my nervous system was constantly on high alert.
When I finally cut out caffeine, everything changed. My anxiety eased. I felt more confident, more present, more myself. But I still wanted the coffee I loved.
That's when I started looking for a great decaf ready-to-drink option — and found almost nothing. Plain black cold brews. No lattes, no flavors, nothing shelf-stable you could grab on the go. Every option I actually wanted to drink was caffeinated.
So I built Unfazed. Because decaf drinkers deserve the same great coffee experience as everyone else. No sacrificing your sleep, your mental health, or your calm.
All of the taste. None of the tizzy.